New Arrivals


Advertising and the mind of the consumer : what works, what doesn’t, and why



Category

Books

Description

Material type:  Book

Publisher: St. Leonards, NSW : Allen & Unwin, 2000

Edition: 2nd ed.

Description: xv, 326 p. : ill. ; 23 cm.

ISBN: 9781741755992; 1865082317.

Subject(s): Advertising — Psychological aspects | Consumer behavior

DDC classification: 659.1019