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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research.



Category

Books

Description

Material type: Book

Publisher: Thousand Oaks, Calif. : Sage Publications, c1999

Edition: 2nd ed.

Description: xiv, 537 p. ; 29 cm.

ISBN: 9780761910008 .

Subject(s): Marketing research | Consumer behavior — Research

DDC classification: 658.8/3

Online resources: Table of contents only | Publisher description


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