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Harvard business review on marketing.




Material type: Book

Series: The Harvard business review paperback series.

Publisher: Boston : Harvard Business School Press, c2001

Description: vii, 182 p. : ill. ; 21 cm.

ISBN: 1578518040.

Other title: On marketing | Marketing.Uniform titles: Harvard business review.

Subject(s): Marketing | Marketing — Management | Branding (Marketing)

DDC classification: 658.8

Online resources: Table of contents | Publisher description

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