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Social psychology of consumer behavior



Category

Books

Description

Material type: Book

Series: Frontiers of social psychology.

Publisher: New York : Psychology Press, 2009

Edition: First Edition.

Description: ix, 396 p. : ill. ; 25 cm.

ISBN: 9781841694986 .

Subject(s): Consumer behavior | Consumer behavior — Psychological aspects | Consumers — Psychology | Social psychology

DDC classification: 658.8/342


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