Book Image

Blue Ocean Strategy: how to create uncontested market space and make the competition irrelevant

Author: Chan, Kim W./ Mauborgne, Renee

ISBN: 978-1-62527-449-6

Publisher: Harvard Business School Press

Call No: 658.8 02

Summary: This is a very technical book to read cover to cover. The book includes several excellent examples of companies that used the existing product or service but found a way to market these to previously untapped markets creating a space in the marketplace and become the leader in that space.

Popular Items