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Contemporary advertising

Author: William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden

ISBN: 025613412X.

Publisher: Irwin

Call No: 659.1

Summary: Material type: Book Series: The Irwin series in marketing. Publisher: USA : Irwin, c1994 Edition: 5th ed. Description: xxx, 573, [81] p. : ill. (some col.) ; 29 cm. ISBN: 025613412X. Subject(s): Advertising DDC classification: 659.1

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