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Advertising and Promotion: An Integrated Marketing Communications Perspective

Author: George Belch , Michael Belch

ISBN: 9781260570991

Publisher: Mc Graw Hill

Call No: 659.1

Summary: Material type: Text Publication details: New York : Mc Graw Hill , 2021 . Edition: 12 th edition Description: xxxi , 740 p . ; 25 cm ISBN: 9781260570991 Subject(s): Advertising | Promotion DDC classification: 659.1

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