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Marketing Management : Past, Present and Future

Author: Michael R. Czinkota , Masaaki Kotabe , Demetris Vrontis , S. M. Riad Shams

ISBN: 9783030669157

Publisher: Springer

Call No: 658.8

Summary: Material type: Text Publication details: Switzerland : Springer , 2021 , Edition: 4th edition Description: xxviii , 880 p . ; 24 cm ISBN: 9783030669157 Subject(s): Marketing | Management DDC classification: 658.8

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