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Strategic Brand Management : Building, Measuring and Managing Brand Equity

Author: Kevin Lane Keller...et all

ISBN: 9789353946135

Publisher: Pearson

Call No: 658.827

Summary: Material type: Book Publisher: India : Pearson , 2022 Edition: Fifth Edition. Description: xxx,642 p.; 25 cm. ISBN: 9789353946135. Subject(s): Strategic Brand Management DDC classification: 658.827

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