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Advertising and the mind of the consumer : what works, what doesn't, and why

Author: Max Sutherland and Alice K. Sylvester.

ISBN: 9781741755992; 1865082317.

Publisher: Allen & Unwin

Call No: 659.1019

Summary: Publisher: St. Leonards, NSW : Allen & Unwin, 2000 Edition: 2nd ed. Description: xv, 326 p. : ill. ; 23 cm. ISBN: 9781741755992; 1865082317. Subject(s): Advertising -- Psychological aspects | Consumer behavior DDC classification: 659.1019

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