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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Author: William O. Bearden, Richard G. Netemeyer

ISBN: 9780761910008

Publisher: Sage Publications

Call No: 658.8/3 BEA

Summary: Material type: Book Publisher: Thousand Oaks, Calif. : Sage Publications, c1999 Edition: 2nd ed. Description: xiv, 537 p. ; 29 cm. ISBN: 9780761910008 . Subject(s): Marketing research | Consumer behavior -- Research DDC classification: 658.8/3

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